Taylor Fritz is unleashing Palm Tree power in Washington, DC this week.
US Open finalist Fritz is the face of a new collaboration between Palm Tree Crew, the global live entertainment, lifestyle, and hospitality brand co-founded by Kygo and Myles Shear, and HEAD Tennis, his long-time racquet sponsor.
Fritz debuted the Radical Palm Tree Crew racquet at the 2025 Mubadala Citi DC tournament this week.
“This partnership brings together three cultural forces: HEAD’s cutting-edge performance technology, Palm Tree Crew’s lifestyle-driven ethos, and Taylor Fritz’s impact both on and off the court,” Palm Tree Crew said in a statement. “More than a product drop, the collection is a global statement at the intersection of sport, style, and self-expression.”
“I’ve long been friends with Kygo and Myles, so when I had this idea a few years ago, it was a no-brainer to work with two of my favorite brands on this collection,” said Taylor Fritz. “HEAD and Palm Tree Crew are both brands that embody the different parts of my life, so this collaboration felt super natural. I’m pumped it’s finally out in the world and can’t wait to see what people think of it.”