The ATP launches its season ending ATP Finals with a new look.
Today, the men’s tennis association unveiled a new, streamlined ATP logo.
It is the sixth logo in the ATP’s 54-year history.
Here’s a look at how the ATP unveiled the new logo:
“Tennis is constantly evolving,” said Eno Polo, ATP CEO. “To keep pace with our global fan base, we need to tell our story with creativity and energy. Our new identity captures the drama, precision, and momentum of the Tour, connecting with today’s fans while inspiring the next generation discovering tennis for the first time.”