Photo credit: Cincinnati Open Facebook
The 2025 Cincinnati Open attracted its largest audience.
The Cincinnati Open was the most-viewed in the tournament’s history, with records being set for broadcast reach and social media views in addition to the previously announced attendance record.
Worldwide broadcast viewership of the Cincinnati Open rose 55.7 percent in 2025 to reach a global audience of 89.9 million.
In total, that audience watched 26,455 hours of linear and streaming coverage. Nearly three quarters of the audience was outside North America, led by 37.9 million viewers in Europe. Coverage in the United States on Tennis Channel attracted a cumulative linear TV audience of 16.8 million.
Cincinnati Open social media content generated 401.3 million views and 27.6 million interactions across all accounts and platforms.
One piece of content, the Fan Cam video in which ATP and WTA stars surprised their fans, has amassed nearly 7 million views. The video, produced by the tournament with ATP Media, recently earned recognition as the best Original Content by a Rights Holder at the recent Broadcast Sports Awards.
This year’s Cincinnati Open attracted a record 285,571 attendees, with ticket buyers from all 50 states and 65 countries.
The global appeal is fitting for the tournament that showcased 338 of the world’s best tennis players who represented 48 countries.
“The year-over-year growth in our audiences validates the work to expand the event to host to the world’s best players over more days,” said Tournament Director Bob Moran. “The global nature of tennis is unique and a tremendous selling point for our event.
“We are honored to welcome the world to the Cincinnati Open and realize the invaluable opportunity we have to engage with partners looking to reach such a broad and diverse audience.”