Photo credit: Lululemon
Frances Tiafoe will be clad in sweat-screening clothes in Tennis Paradise.
Tiafoe, known for his prodigious perspiration, will debut lululemon’s sweat-concealing technology wearing the brand’s ShowZero apparel. Lululemon says the technology is designed to “conceal higher volumes of sweat, while ensuring enhanced breathability, moisture management, and an incredibly lightweight feel, to support the most demanding, high-sweat activities.”
The new ShowZero technology was developed in collaboration with lululemon ambassador Tiafoe and will be featured in his custom kit for the BNP Paribas Open. The kit features a Burgundy colorway, with a vertical stripe design on the shorts.
“When I feel and look my best, it helps me perform my best,” said Frances Tiafoe. “For someone who sweats as much as I do, it’s amazing to have a kit that keeps me looking fresh from start to finish.
“ShowZero is a must have for those hot days on the court.”
Photo credit: Lululemon
lululemon’s Product Innovation team began developing the new ShowZero technology in 2024, using insights from extensive in-lab and on-court testing and feedback sessions with Tiafoe.
“By analyzing Tiafoe’s sweat rate, on-court movements, and competitive environments, lululemon identified an opportunity to solve for an unmet need by evolving its ShowZero technology platform and developing a sweat-concealing solution for high-sweat activities like tennis,” the brand said in a statement.
The new ShowZero is a yarn technology that lululemon says “changes how light interacts with the fabric and eliminates the absorption of light when wet, making sweat virtually invisible.”
In addition to concealing sweat, the technology aims to offer enhanced comfort with its lightweight feel, breathability, and advanced wicking to facilitate quick drying. The technology will be available to consumers later this year.
In November, lululemon announced a multi-year partnership with the BNP Paribas Open, the largest combined ATP and WTA 1000 tennis tournament in the world, to become its official apparel and footwear outfitter. The collaboration will showcase lululemon’s athletic and lifestyle offerings at the BNP Paribas Open, including the company’s high performance, high style tennis gear that provide athletes with innovative on and off the court solutions.