Photo credit: Lululemon Frances Tiafoe will be clad in sweat-screening clothes in Tennis Paradise. Tiafoe, known for his prodigious perspiration, will debut lululemon’s sweat-concealing technology wearing the brand’s ShowZero apparel. Lululemon says the technology is designed to “conceal higher volumes of sweat, while ensuring enhanced breathability, moisture … [Read more...] about Tiafoe to Debut New Lululemon High-Tech Tennis Kit at Indian Wells
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lululemon Named Official Apparel and Footwear Partner for BNP Paribas Open
Photo credit: lululemon The BNP Paribas Open is undergoing a major makeover. Lululemon has signed on as the BNP Paribas Open's new Official Apparel and Footwear Outfitter. The combined ATP/WTA 1000 tournament calls the partnership "a meaningful step forward in the BNP Paribas Open’s mission to deliver an unparalleled combination of thrilling on-court competition and … [Read more...] about lululemon Named Official Apparel and Footwear Partner for BNP Paribas Open
Frances Tiafoe Signs on as lululemon Brand Ambassador
It's a New Year and new apparel for Frances Tiafoe, who has signed on as brand amassador for lululemon. World No. 17 Tiafoe, who previously worse the Swoosh brand, will debut his new lululemon gear at the Australian Open. Tiafoe wll be wearing a custom Metal Vent Tech Tee and Pace Breaker Short in Passionate Pink as well as a custom Sojourn Windbreaker Jacket, … [Read more...] about Frances Tiafoe Signs on as lululemon Brand Ambassador